NerdWallet Campaigns
NerdWallet Best of Awards 2022 Campaign
In 2021, I worked closely with Chloe Dalby, Justin Sanders, and Amy Wong on our Best of Awards 30-second TV spot that would run across OTT media like YoutubeTV and Hulu. We brainstormed individual scripts, bounced ideas off of one another, and eventually rallied as a team behind our final script.
This script married the nerdy methodology of NerdWallet’s annual “Best of” program with the ease and confidence that our audience is constantly looking for by showcasing the benefits of NerdWallet’s objective list. Although I couldn’t be a part of the shoot’s production (given COVID restrictions), it was amazing to see our ideas come to life.
In addition to the 30-second TV spot, I worked on a number of below-the-line assets for this campaign, including vertical-specific landing pages, paid and organic social assets, and CRM touchpoints.
Results
2.34 million sessions
Across all of our Best-of Awards landing pages
25% higher traffic
than our overall campaign goal
189 million+
Consumers and media reached with our press release
Compare Your Way There 2022 Campaign
Compare Your Way There was a campaign that ran alongside the Best of Awards campaign in Q1 of 2022. My responsibilities included working closely with a freelance animator on storyboards for paid social assets, developing our CRM tie-in campaigns, and developing any additional below-the-line assets that were needed across digital touchpoints.
