NerdWallet Employer Brand Redesign
The Brief
In 2021, I redesigned NerdWallet’s employee brand experience. From our public-facing landing pages to detailed job description pages and application flows, I worked closely with Natalie Cowan and Justin Sanders to showcase the company NerdWallet had become in recent years.
Previous company page
Updated company page that showcased our mission, values, and included an animated headline
Our mission
Get
Employees both current and future who live around the world and have varying time + experience working at NerdWallet
To
Be able to play back why working at NerdWallet is different than anywhere else
By
Zeroing in on our culture of impact and showcasing NerdWallet as an organization where every Nerd has the opportunity to create change
Value prop development & content audit
First, we developed a distinct and ownable value proposition to answer the question “why work at NerdWallet?” that exists across all employee and recruiting touchpoints. This framework would act as our north star as we audited and optimized the information architecture throughout the experience.
A peek into our content audit and sitemap
Look and feel
Once we felt good about the architecture of our updated site, we designed a new look and feel for the experience that felt accessible and uniquely Nerdy.
The result
By the end of the project, we revamped the entire end-to-end experience, from the initial landing pages to specific job descriptions and application flows. The redesign of NerdWallet’s employer brand pages showcased what the company had to offer as we progressed towards becoming the public, remote-first company we are today.