EF Go Ahead Gift Guide 2017

In the spirit of the holiday season, we created a Go Ahead Gift Guide around some specific destinations. After crowd-sourcing some gift ideas from Paris, The Amalfi Coast, Peru, and Japan, we photographed the gifts and built a campaign on our blog and social channels.

Navigator Redesign

Copywriter Jamie Burke and I were tasked with redesigning the “Globetrotter” a quarterly newsletter we sent to a specific set of travelers to inform and excite them about upcoming tours and initiatives around the business.

After several rounds of brainstorming, we moved towards a dreamier, more visual newsletter to keep readers more involved and increase read and click rates. Additionally, we created a mobile version of the email to accommodate the growing number of travelers opening our emails across different device types.

Responsive Email Marketing Design System

I worked closely with our email developer at Go Ahead to build a responsive design system for our emails. When I started the project, designers would have to build two versions of every campaign: one to be shown on large devices (ie. desktop computers and large tablets), and one to be shown on smaller devices (ie. mobile devices and small tablets).

I created a modular system that would scale proportionately depending on what device a viewer was looking at the content on, which allowed us to design just one version of each email from then on. This saved our team a significant amount of time on these campaigns.